Ag in Motion 2025

Ag in Motion is one of the most significant agricultural trade events in Canada, drawing tens of thousands of producers, agronomists, and industry professionals to the prairies each July. When Think Shift, the official communications agency for the event, needed a photographer at short notice, they brought in Emmanuel Wani to cover day one.

The brief was clear: capture the full scope of the day for Nutrien Ag Solutions, the title sponsor. That meant documenting everything from intimate agronomist-to-grower conversations in the trial plots to the scale and energy of the full show grounds across a long day of outdoor coverage.

The coverage prioritized human moments over product shots. Agricultural events like Ag in Motion live and die on the quality of the conversations happening in the field. Agronomists kneeling in wheat plots, growers asking hard questions, young industry professionals learning their trade. Those are the moments that matter to Nutrien's communications team and they are the hardest ones to capture well.

Alongside the people-focused coverage, the gallery documents the full physical experience of the show: the scale of the trial plots, the Proven Seed signage corridors, the Nutrien Pavilion, the TD People Mover tractor wagons, and the quieter in-between moments that give a show its character. Together the images tell a complete story about an event that is genuinely built around the land and the people who work it.