Greycrest Visuals produces promotional video from our base in Burnaby, British Columbia, for organizations across Metro Vancouver, Greater Victoria, and Canada.
What Promotional Video Is
Promotional video sits between a brand film and a commercial. It is more focused than a brand story, tied to a specific campaign, initiative, event, or moment, and less transactional than a commercial, which is built around a direct call to action and a paid media placement.
A promotional video communicates something that is happening now, or something the audience should care about right now.
When Organizations Need Promotional Video
Common applications include:
- Program or service launches that need to reach a new audience quickly
- Recruitment campaigns for staff, volunteers, participants, or students
- Fundraising and donation drives with a specific goal and deadline
- Event promotion for conferences, galas, community gatherings, or public consultations
- Public awareness campaigns tied to a specific issue or seasonal window
- Internal communications for organizational change, policy updates, or staff mobilization
- Anniversary or milestone communications marking a moment of institutional significance
Campaign Strategy and Messaging
We begin every promotional video project with a brief that establishes four things: what is being communicated, who is the intended audience, what do we want the audience to do or feel after watching, and where and how will the video be published.
From the brief, we develop the messaging direction and the production approach. The right approach depends on the content, the timeline, and the budget, not on what is most impressive.
Social and Web Versions
We discuss intended publication channels at the brief stage and plan the production to deliver the versions each channel requires. This is more efficient than treating the social versions as an afterthought at the end of post-production.
Timelines and Campaign Planning
Promotional video has a harder deadline than most production types. We build production schedules backwards from the delivery deadline. Organizations that come to us with an urgent promotional video need typically have two to four weeks available.
Frequently Asked Questions
What is the difference between a promotional video and a commercial?
A commercial is built specifically for paid media placement. A promotional video is broader in application and does not necessarily require a paid media budget.
Can we use a promotional video in an RFP or grant application?
Yes. A well-produced promotional video hosted online can be linked within a digital grant application or RFP response.
Do you handle voiceover recording?
Yes. Where a promotional video requires a professional voiceover, we can coordinate voiceover recording as part of the production.