Healthcare and Health Authority Video Production

Greycrest Visuals is based in Burnaby, British Columbia, and serves healthcare and health authority clients across Metro Vancouver, British Columbia, and Canada. We produce video and photography for health authorities, hospitals, public health agencies, community health organizations, and healthcare communications teams who need production that is accurate, privacy-sensitive, accessible, and built for the approval processes of a healthcare institution.

Video Production for Healthcare Organizations

Healthcare communications video operates under a set of constraints that have no equivalent in commercial production. The content must be clinically accurate. The people who appear in it are often in circumstances that require careful consideration of privacy, dignity, and informed consent. The approval process typically involves clinical review, legal review, and communications oversight.

Patient Communications and Education

We work with healthcare communications teams and clinical subject-matter experts to develop patient education video that meets the clinical accuracy requirements of your organization and the communication needs of your patients. Scripts and content are reviewed and approved by the relevant clinical contacts before any filming begins.

Public Health Awareness Campaigns

Effective public health video respects the audience's intelligence and their right to accurate information, and it gives them something specific and actionable at the end.

For campaigns targeting specific communities, we discuss cultural considerations and community engagement at the brief stage before messaging development begins.

Privacy-Sensitive Production

Before any filming involving patients, clinical environments, or health information, we discuss the required consent process, filming restrictions, footage storage protocols, and the review and approval process for content involving identifiable individuals. These conversations happen before the production plan is finalized.

Mental Health and Wellness Communications

We approach mental health and wellness communications with specific awareness of safe messaging guidelines and trauma-informed production practices. These are discussed and agreed with the client communications team before any participant contact begins.

Frequently Asked Questions

Can you film in a hospital or clinical environment?

Yes, with appropriate planning and permissions. Filming in clinical environments requires advance coordination with facility management and clinical leadership, adherence to infection prevention protocols, and a production approach that does not disrupt patient care.

What consent process do you use for patient subjects?

Participant consent for healthcare production is more detailed than standard commercial release forms. Where your organization requires a specific consent form or a consent process that involves clinical or legal review, we work within that process.